About Pixelstate Technology at the service of real estate.
We're the digital team for developers, builders and brokerages. We started from a simple idea: the industry doesn't need more tools, it needs someone to make them work.
Video Meet us
Real people, behind every result.
01 Where we come from
One foot in technology, the other on the job site.
We founded Pixelstate in 2024 as brother and sister, Juan and Sofía Ronchi. We came from digital marketing and technology, and we knew real estate development up close: how a project is put together, how a unit is sold and what every month without sales costs a build.
From there we saw the same problem repeat itself. Developers with good projects spending on ads, adding a CRM, trying a bot, and still having leads answered late or not at all. The tools were there. What was missing was someone to make them work together.
That's what we do: we join as your company's digital arm and make sure every lead reaches a visit. In 2026 we shared it in person, as exhibitors at Expo Real Estate Argentina.
02 What we believe
- 01
We're not a tool.
We use the tools so you get order and sales.
- 02
No more tools left gathering dust.
We implement, run and measure everything, every month.
- 03
You don't just need technology.
You need a team that uses it. That team is us.
03 Specialization
Why we work only with real estate.
We could do marketing for any industry. We chose just one, because selling property isn't like selling anything else.
- 01
Buyers decide differently
Nobody buys a home on impulse. It takes weeks of questions, floor plans, visits and doubts. Everything we do is designed to support that long journey, not to win a click.
- 02
Every project is a new product
A pre-construction launch, a build well underway and the final units are communicated and advertised differently. We learned it by doing it, project after project.
- 03
We speak the industry's language
Layouts, down payments and installments, at-cost trusts, delivery, sales brokerages. You don't have to explain your business before we start.
04 The team
A team that joins yours.
Founded by a brother and sister with a background in technology, marketing and real estate. Behind every project there are people, with meetings, training and follow-up.
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Juan Ronchi Co-founder · Web, AI and automation -
Sofía Ronchi Co-founder · Marketing and analytics -
Magdalena Steverlynck Creative Designer -
Florencia Carasales Paid Media Strategist -
Jhonny Marquez CRM Specialist -
Santiago García Giachino Creative Strategist
Beyond the core team, we bring in specialists per project (filmmakers, photographers, developers) when the work calls for it. You always talk to the same people.
05 Day to day
What it's like to work with us.
We don't hand you a report and disappear. We join your team, with a clear working rhythm from day one.
- At the start
Diagnosis and plan
We audit what you have and define the project's strategy. We start by understanding, not by posting.
- Next
Launch
We get the CRM, the AI agent, the campaigns and the first pieces up and running. We train your sales team.
- Every week
Operations and follow-up
We optimize campaigns, review conversations and support your sales reps. You have a direct line to the team, with no tickets or middlemen.
- Every month
Results meeting
We sit down and read the numbers with you: what to keep, what to cut and what to test next month.
06 What we don't compromise on
Your results are ours.
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Real estate focus
We understand the market, the product and the buyer. We do marketing that sells property.
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Tailored strategies
No generic formulas: plans based on your goals, your audience and your stage.
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Constant improvement
We analyze results and adjust everything, every month.
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Obsession with detail
Careful design, content and processes. Details make the difference.
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Full transparency
Clear, open communication, with the numbers in plain view.
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Adaptability
We adjust quickly to changes and new needs without losing focus.
07 Where we work
From Buenos Aires, for Latin America, the US and Spain.
- Latin America
- United States
- Spain
→Free call
Shall we talk about your next project?
In a 30-minute call we review how you're selling today and show you what would change with a system. No commitment.