06 · Real estate marketing analytics Know what every sale costs you.
We measure everything end to end: from click to lead, from lead to visit and from visit to sale. Every month, decisions backed by numbers.
What happens today
"You invest every month, but you don't know which channel brings sales and which one just spends."
With PixelstateDecisions based on data, not on gut feeling.
Reports › Mirador 3120
From click to sale
Leads per day
Funnel
By source
| Source | Leads | Cost per lead | Visits | Sales |
|---|---|---|---|---|
| Meta Ads | 812 | USD 1.48 | 41 | 3 |
| 294 | USD 2.11 | 17 | 2 | |
| QR sign | 128 | — | 9 | 1 |
| Reactivation | 211 | USD 0.38 | 8 | 0 |
| Portals | 151 | USD 1.90 | 5 | 0 |
Illustrative data from a sample project.
What we do
Analytics, step by step.
- 01
Cost per sale
You know what every lead, every visit and every sale costs you, by channel and by project.
- 02
Each buyer's source
Every lead arrives tagged: ad, sign, portal or referral. No spreadsheets.
- 03
Reporting meetings
Every month we review together what to keep, what to cut and what to test.
- 04
Continuous improvement
We test new audiences, messages and channels to lower the cost per sale month after month.
Measurement
What we measure and how it helps you.
Having lots of data isn't the same as knowing what to do. We measure a few things, the ones that change a decision.
- 01
Cost per lead, per visit and per sale
Cost per lead alone is misleading: a campaign can bring cheap leads who never visit. We follow each one to the end to tell you what a visit costs and what a sale costs, by channel and by project.
- 02
Which ad each buyer came from
Every lead comes in tagged with its source: campaign, ad, sign, portal or referral. When someone reserves, you know which piece and which channel brought them, and that defines where next month's budget goes.
- 03
A dashboard that's always up to date
You have access to a dashboard with leads, visits, reservations and sales up to date, without asking anyone for a report or cross-checking spreadsheets.
- 04
How your sales team responds
We also measure what happens after the ad: response times, unanswered leads and completed visits per sales rep. Often the sale isn't lost in the advertising, it's lost in the follow-up.
- 05
Monthly results meeting
Every month we sit down with you to read the numbers: what to keep, what to cut and what to test. You leave with a concrete plan, not a PDF.
Which metrics matter in real estate marketing?
The ones that connect the investment to the sale. Likes, reach and even cost per lead say little if you don't know how many of those people visited and how many bought.
That's why we measure end to end: from click to lead, from lead to visit and from visit to reservation. With that full journey, every month decisions are made with data and not on gut feeling.
How it fits into the system
One piece of something bigger.
Analytics really pays off when it's connected to the rest. That's why we work on it all together, with one team.
→Free call
Shall we talk about your next project?
In a 30-minute call we review how you're selling today and show you what would change with a system. No commitment.