01 · Real estate marketing strategy The blueprint before the build.
We audit your digital presence and your sales process. We define who we talk to, with what message and how much to invest in each project.
What happens today
"You spend on ads without knowing who you're talking to or what result to expect."
With PixelstateA written plan, with numbers, that your whole team understands.
The plan, step by step
Five decisions before you invest a dollar.
A real estate marketing strategy isn't a long document: it's five well-made decisions, in this order. Each one feeds the next.
- 01
Audits
Before proposing anything, we look at where you stand.
We review your ad accounts, your social media, your site and, above all, what happens today with each lead: how long it takes to be answered, who follows it up and where it gets lost. We also look at what competing projects in your area are doing.
You getA diagnosis with a score per area and a short list of priorities.
- 02
Audiences & angles
Who we talk to and with what argument.
The investor, the couple buying their first home and the growing family don't buy for the same reason. We define each buyer profile for the project and the angle that moves them: rental income, security, location, financing. Everything else follows from here.
You getBuyer profiles and an angle matrix per project.
- 03
Media strategy
Where to invest, how much and in what order.
We define which channels to activate (Meta, Google, portals, signs, database reactivation) and how to split the budget by project stage: a launch isn't advertised the same way as the final units. Each channel gets a goal and a way to measure it.
You getA channel plan with a monthly budget and goals per stage.
- 04
Creative strategy
What we say and how it looks.
We turn each angle into concrete concepts: what to show, in which format (reel, story, carousel) and with what message. That way the creative team doesn't produce "nice pieces", it produces pieces with a reason, designed for a specific audience.
You getConcepts, formats and a content calendar for the first cycle.
- 05
Sales & messaging strategy
What happens after they write to you.
The best campaign falls apart if the lead is answered late or badly. We design the whole journey: the first message, what material is sent and when, how the visit is offered and how often follow-up happens. That script is used by the AI agent and by your sales reps.
You getThe response script and the follow-up sequence, ready to load into the CRM.
What we do
Strategy, step by step.
- 01
Full audit
We review ads, social media, website and how each lead is handled today to find where sales are being lost.
- 02
Audiences per project
The investor and the family that's moving don't buy for the same reason. We define each profile and what moves it.
- 03
Channel plan and budget
Which channels to activate, in what order and with how much, depending on the project stage: launch, pre-sale or final units.
- 04
Clear goals
Expected leads, visits and sales per month. So you know from day one what we're measuring.
How do you build a marketing plan for a real estate project?
A real estate marketing plan answers five questions before you invest: where you stand today, who you're going to sell to, which channels you'll appear on, what you'll say and what happens when someone inquires. If one is missing, the investment performs worse.
It also depends on the stage. At launch the goal is to make the project known and build a base of interested people. In pre-sale, to fill the visit calendar. With the final units, to reactivate those who already inquired. Each stage calls for different channels, messages and budgets.
That's why the Pixel Method always starts with strategy: it's what aligns the creative work, the advertising, the CRM and the AI agent toward the same sales goal.
How it fits into the system
One piece of something bigger.
Strategy really pays off when it's connected to the rest. That's why we work on it all together, with one team.
→Free call
Shall we talk about your next project?
In a 30-minute call we review how you're selling today and show you what would change with a system. No commitment.