Marketing, CRM and AI for real estate The Pixel Method: from strategy to sale.

Six specialties that work connected and a team that runs them with you. First understand the whole; then go into the detail of each part.

Advertising only

It floods your WhatsApp with leads and overwhelms your team.

A CRM or a bot only

It sits empty: there are no leads to feed it.

Both together

Buyers who arrive, get answered instantly and move forward to the sale.

02 How it works

The Pixel Method. Three moves.

Advertising alone floods your WhatsApp and overwhelms your team. A CRM alone has nothing to feed it. We do both, connected.

01

Attract

Seven channels working at once so every project gets leads every day.

  • Ads on Instagram and Facebook
  • Google searches
  • Site sign with QR
  • Messages and comments on social media
  • Project landing page
  • Your contact database
  • Portals and referrals
02

Organize

Everything flows into one WhatsApp and one board, with the source of each lead.

Pixelstate CRM Live
New lead · QR sign · Joaquín P.
Leads
148
Qualified
52
Visits
19
Reservations
4

Illustrative data for one month

03

Convert

Every lead is answered, qualified and moved forward to the visit. Your team talks only to buyers.

  1. Instant responseAI agent · 24/7
  2. Qualified buyerLayout, purpose, timing, payment
  3. Visit bookedIn your team's calendar
  4. SaleWith its cost measured

01 Plan

Strategy

The blueprint before the build.

We audit your digital presence and your sales process. We define who we talk to, with what message and how much to invest in each project.

  • Full audit
  • Audiences per project
  • Channel plan and budget
  • Clear goals
See strategy in detail

02 Attract

Creative

The message decides whether they reach out.

Angles, scripts, graphics and reels designed so the right buyer stops and writes to you. We design and edit everything that runs as an ad.

  • One message per audience
  • Scripts and storyboards
  • Pieces that go out to sell
  • Every cycle learns
See creative in detail
9:41
Sponsored story for El Salvaje (Chacras Marítimas)
elsalvaje.chacrasAdvertising •••  ✕
Send message
9:41
urbanika.peAdvertising •••  ✕
Send message

03 Attract

Advertising

New buyers, every day.

Meta and Google campaigns, QR site signs, landing pages per project and database reactivation: seven channels that bring every lead to one place.

  • Meta and Google
  • QR signs
  • Landing page per project
  • Database reactivation
See advertising in detail
Campaigns · Mirador 3120 ads.pixelstate.io/campaigns

Mirador 3120 › Campaigns

Active campaigns

Last 30 daysOct 1 – Oct 30, 2026
SpendUSD 1,300+8%
Leads1.010+22%
Cost per leadUSD 1.29−11%
Visits booked51+18%
CampaignChannelDeliveryResultsCost per resultAmount spentReach
Mirador 3120 · Pre-sale · WhatsApp messages Meta Active 533Conversations USD 1.50 USD 800.00 41.208
Mirador 3120 · Website visitor retargeting Meta Active 96Conversations USD 1.25 USD 120.00 6.932
Search · Pre-construction condos Palermo Google Active 142WhatsApp clicks USD 2.11 USD 300.00 18.440
2023 database reactivation · Launch template Sent 211Replies USD 0.38 USD 80.00 2.480
Mirador 3120 · Launch · 30 s video Meta Off 388Conversations USD 1.94 USD 753.20 52.110
Site sign · Front QR (Av. Libertador) QR sign Measuring 64Scans to WhatsApp — — —

Illustrative data from a sample project.

04 Organize

CRM & pipeline

Every lead in its place.

Every channel flows into one board, with each buyer's full history. Your team knows who to call, when and why.

  • One board
  • Automatic stages
  • Tasks and reminders
  • Training included
See CRM & pipeline in detail
Opportunities · Pixelstate CRM app.pixelstate.io/opportunities

Opportunities

Pipeline: Mirador 3120 ▾
🔍 Search opportunity Filters + Opportunity
New lead 148 USD 24.8M
MR Martín RíosMirador 3120 · 2 BR
Google
USD 214,000 2 min ago AI
PG Paula GómezMirador 3120 · 1 BR
Landing
USD 168,000 14 min ago AI
JP Joaquín PazTorre Norte · Studio
QR sign
USD 112,000 1 h ago AI
Qualified by AI 52 USD 9.1M
DM Diego MartínezMirador 3120 · 1 BR
ReactivationInvestor
USD 168,000 3 h ago MC
AT Ana TorresTorre Norte · 1 BR
IG botTo live in
USD 159,000 yesterday SL
CB Carla BenítezMirador 3120 · 2 BR
Meta AdsMortgage
USD 221,000 yesterday MC
Visit booked 19 USD 3.4M
LM Lucía MéndezMirador 3120 · 1 BR
Meta AdsHigh intent
USD 168,000 Sat 11:00 AM MC
FS Federico SosaTorre Norte · 2 BR
Listing portal
USD 236,000 Mon 6:00 PM SL
Visit completed 11 USD 1.9M
VR Valentina RuizMirador 3120 · 1 BR
ReferralAsked for payment plan
USD 172,000 2 days ago SL
TH Tomás HerreraTorre Norte · 1 BR
Google
USD 161,000 3 days ago MC
Reservation 4 USD 712K
CR Carolina RuizMirador 3120 · 4B
Meta AdsDeposit received
USD 168,000 today MC

05 Convert

AI & automation

Your 24/7 sales rep, without another salary.

An AI agent trained on your projects' information answers every lead instantly, qualifies the buyer and books the visit.

  • Replies instantly
  • Qualifies every buyer
  • Shares and books
  • Follows up and reactivates
See AI & automation in detail
22:22

06 Measure

Analytics

Know what every sale costs you.

We measure everything end to end: from click to lead, from lead to visit and from visit to sale. Every month, decisions backed by numbers.

  • Cost per sale
  • Each buyer's source
  • Reporting meetings
  • Continuous improvement
See analytics in detail
Report · Mirador 3120 app.pixelstate.io/reports

Reports › Mirador 3120

From click to sale

Last 90 days ▾
SpendUSD 2,400
Leads1.596+31%
Visits80+24%
Reservations6+2
Cost per saleUSD 400−18%

Leads per day

Aug 1Sep 1Oct 1Oct 30

Funnel

Leads1.596
Qualified by AI548
Visits80
Reservations6

By source

SourceLeadsCost per leadVisitsSales
Meta Ads812USD 1.48413
Google294USD 2.11172
QR sign128—91
Reactivation211USD 0.3880
Portals151USD 1.9050

Illustrative data from a sample project.

+ Pixelstate Labs

Custom projects, case by case.

When you need something specific, outside the monthly system: we design it and build it for you.

Explore Labs

→Free call

Shall we talk about your next project?

In a 30-minute call we review how you're selling today and show you what would change with a system. No commitment.